Start a Profitable Online Business Today with These Tips

 The Google Ads Strategy That Generated $100,000 in Revenue

What if I told you that, thanks to Google Ads, one of my clients generated $100,000 in revenue? It’s true! Google Ads can be an extremely powerful advertising platform for your business when executed correctly.

 If you’re serious about making money with Google Ads, read on to learn more about how this company took advantage of the features offered and created a profitable campaign that earned them $100,000 in only six months!.

The Google Ads Strategy That Generated $100,000 in Revenue

 

Where do I find new keywords?.

After you’ve already spent a few hours adding keywords to your existing content, you can use tools like SEMrush and SpyFu to find new keywords that you might want to add.

•  I recommend choosing a niche or topic that is not super competitive so that it is easier for you to rank for those keywords. You can see what keywords your competitors are ranking for by using free tools like Similar Web and Ahrefs.

•  When I search for SEO Keywords on SEMrush, I see all of my competitors which helps me pick new ones that my audience might be interested in reading about (by seeing which ones they are reading).

•  This will hopefully lead them to click on one of my website links and visit my site as well. These days, most people search online with multiple devices and if they read something interesting on their phone, then they will look at it again when they get home.

•  So remember to create content that appeals to people who may have searched for something else while away from their computer.

-Strategy: Once you know some of your target keywords/topics, put together an outline for how each post should look based off each keyword you chose.

 For example: if I choose SEO Keyword Tool as a keyword then I would write an introduction paragraph about what an SEO keyword tool is and why someone would need one before going into more detail with several paragraphs about how different types of keyword tools work and some specific examples.

 

How do I do keyword research?.

There are two main tools at your disposal when it comes to keyword research. The first is Google's Keyword Planner. This free tool provides a list of highly-searched terms across multiple devices and locations that you can use as you create your campaigns or ad groups.

•  The second tool is a bit more nuanced; instead of providing you with pre-built terms that work best for a given industry or campaign, WordStream's Free Keyword Tool will walk you through creating your own customized list of keywords to target.

•  If these two tools don't provide what you need, consider paying for more advanced tools like WordStream's AdWords Search Terms Tool ($49) to add even more optimization options for your paid search ads. How do I set up my account?: Once you've decided on a name and have signed up for an account, it's time to get down to business.

•  You'll be asked if you want Enhanced Campaigns or not (if not, just click no). Then you'll be prompted to fill out your contact information (this is where you enter your company name). You'll also have to enter some basic information about yourself: gender, age range, education level, etc.

 

When do I choose cost per click (CPC) or cost per thousand impressions (CPM)?.

Choosing which ad type to use on your website can be confusing. However, if you have decided that advertising with Google ads is a good idea for your business then it's worth taking some time to understand which of these two types will be best for you.

•  The major difference between cost per click (CPC) and cost per thousand impressions (CPM) is how advertisers are charged.

•  For example, if you advertise using CPC on Google ads each time someone clicks on one of your ads it will cost you whatever that bid price was when they clicked plus a small amount.

•  Cost per thousand impressions (CPM) works very differently; rather than paying each time someone clicks on an ad it charges advertisers a certain amount of money every time 1000 people see their adverts.

•  As you might expect, CPC tends to work out cheaper for most businesses because only those who are interested in what you're offering will click through - meaning there'll be fewer wasted impressions.

•  On average CPM tends to work out more expensive because there's no way of knowing whether or not anyone saw your advert.

 If no-one sees it then no-one clicks on it so there won't be any costs at all but if a lot of people do see it then you could end up spending far more than necessary. So which should you choose?

 

What happens if I don’t pay attention to my bids?.

If you’re not paying attention to your bids, you could be doing yourself a disservice. As more advertisers compete for space on your keywords, you might find that you need to adjust your bid to maintain high ad position and keep up with competitors. Additionally, if you neglect bidding and rely on automatic bidding, then it might take time for your ads to show up since they’ll be competing with a larger pool of advertisers.

 Keep tabs on how much is being spent so that if or when a sale does come through from one of these ads it doesn’t end up losing money. Remember that every click does not equal revenue.

 Make sure people are actually purchasing what they found on these search results! It may be worth investing in some paid advertising if there aren’t any sales coming from organic traffic.

 

How much should I bid on my keywords?.

As a general rule of thumb, it’s best to bid on your keywords until you get to a point where competing with other advertisers is costing you money.

•  For example, if I want to drive traffic from my audience for content marketing, then I would want to rank above anyone else who bids on that keyword.
•  However – and here’s what most newbies don’t realize – there are two factors at play here:
•  1) quality score (I can lose or gain points for my click-through rate and ad position) and 2) cost per click (I can lower costs by bidding more).
•  At some point there is diminishing returns as both quality score and cost per click go up.
•  In fact, when I run ads for clients, we often find that setting a maximum daily budget helps us save money because we know we won’t spend beyond our means. My recommendation? Test different budgets and see how each performs over time.
•  Start with a small budget ($5-$10/day) and work your way up to larger amounts ($50-$100/day).
•  You should also test multiple ad groups within one campaign so you can see which ones perform better than others.
•  The key takeaway? If you have any questions about how much to bid on specific keywords, ask someone who knows PPC inside out!.

 

Which Ad Extensions should I use?.

You can choose from a variety of ad extensions to help customers find your business when they’re searching for products or services similar to yours.

 The most popular extension by far is Call Extensions, which allows potential customers to call your business directly from an ad. Depending on what you're selling, you may also be able to use Website Call-Out, which helps encourage people to visit your website and fill out a form (i.e., call you back later). Beyond that, you can use Sitelinks and/or Location Extensions.

 Sitelinks are little line items under your brand name that give more information about specific products/services; Location Extensions show a map with nearby locations as well as phone numbers.

 If you want to get really fancy, try using Remarketing Lists for Search Ads (RLSA) to target previous visitors who didn't convert on their first visit.

 

Why is my ad not showing up at all?.

Have you checked to make sure that your ad group targets are set up correctly? Ads generally only appear for searches with a keyword or two that matches your targeting settings.

•  If you're not showing up at all, double-check to make sure your keywords don't contain other characters (for example, spaces) and that they aren't too specific or broad.

•  For example, green coffee beans will be much more targeted than just coffee beans.

•  Also make sure that your targeting is correct; if you're running a campaign for medical supplies but have accidentally targeted terms like toys, you won't see any ads.